India Ranks Second in Global Loneliness Index as Turkey Tops JB.com Study on Emotional Isolation

India Ranks Second in Global Loneliness Index as Turkey Tops JB.com Study on Emotional Isolation

A JB.com global study ranks Turkey, India, and Brazil as the loneliest countries based on a composite index measuring loneliness, isolation, sadness, and household structure. India records 89 points with 58% loneliness despite large households, highlighting emotional disconnection amid strong family systems and rising digital engagement trends.

A new global study conducted by digital entertainment platform JB.com has revealed significant levels of emotional isolation across several countries, ranking Turkey as the loneliest nation followed by India and Brazil. The study used a composite loneliness score derived from multiple indicators, including feelings of loneliness, isolation, sadness, and household composition.

Turkey was placed at the top of the ranking with a perfect loneliness score of 100. India followed with a score of 89, while Brazil secured third position with a score of 78. The findings highlight widespread emotional distress across diverse social and cultural environments, despite differences in household structures and social living conditions.

In India, the study found that 58 percent of respondents experience loneliness, while 34 percent report feeling isolated. Additionally, 37 percent of participants said they frequently feel sad, the highest proportion among the top five ranked countries. Despite India’s traditionally family-oriented social structure, the report noted that only 3.7 percent of households consist of a single person, while the average household size exceeds four members. The study observed, “This suggests loneliness in India is emotional rather than physical,” indicating that emotional disconnect persists even within shared living environments.

Turkey recorded 61 percent of respondents reporting loneliness and 45 percent experiencing isolation. Around 31 percent reported frequent sadness, and approximately one in five households consists of a single individual. The study noted that loneliness remains widespread despite relatively moderate levels of single-person living arrangements, pointing toward deeper emotional detachment.

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Brazil, ranked third, recorded 53 percent of respondents experiencing loneliness and 43 percent reporting isolation. Despite these figures, the country showed comparatively higher life satisfaction among the top five nations, suggesting that loneliness and perceived happiness can coexist within the same population.

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South Africa ranked fourth in the index. It recorded the highest proportion of people reporting loneliness among the top five countries at 65 percent, although only 18 percent said they feel isolated. The study highlighted this as a divergence between emotional experience and perceived social connectedness.

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South Korea completed the top five rankings, with 57 percent of respondents reporting loneliness. The country also recorded the highest proportion of single-person households among the surveyed nations at 36.1 percent, reflecting a significant structural shift in living arrangements.

At the lower end of the ranking, Uzbekistan and the Netherlands were identified as the least lonely countries, showing comparatively lower levels of isolation and stronger happiness indicators. Canada and Thailand also featured among nations with reduced loneliness levels.

The study assessed countries using seven indicators, including loneliness, isolation, sadness, happiness, household composition, average household size, single-person households, and depression rates. Countries with higher combined scores were classified as having greater levels of loneliness.

An expert cited in the report linked rising loneliness to changing social behaviour patterns driven by digital consumption. “People use streaming, social media, and gaming to fill time that would otherwise be spent with others. But passive consumption does not cure loneliness—it numbs it,” the expert said. “The countries at the top of this list have high entertainment engagement but low social trust. People are watching more and talking less.”

The findings underscore a growing global paradox in which increased connectivity and entertainment access coexist with rising emotional isolation, raising concerns about evolving social relationships in the digital age.

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